If you have a current website or you are in the midst of creating your website (whether you do it yourself or you have a web designer) you are going to need written content. And if you don’t have either option in the works, then OMG what are you doing?! A website for your business is a must-have unless you really don’t want any more business than you already have.
So how do you get started?
Here are some tips:
Writing for Search Engines
Writing for search engines typically involves keyword research and using those keywords:
- In your page titles
- Within your main content
- Using a keyword theme for each page
What are keywords?
Keywords are words and phrases that folks use to find things on the internets – its what they plug into Google and you hope they find your site. Don’t assume that what you think your customer is searching for, occurs in reality – a little research can go a long way.
Start with a simple outline that might look like this:
Page Name: Home Page
Keywords: Cog, cogs, red cogs, blue cogs, AnyTown, USA
Heading: Get Your Cogs! Red Cogs! Blue Cogs! Shipped from AnyTown same day.
Copy: Blah blah blah, cogs, blah blah blah, red cogs, blue cogs….etc
- Don’t forget the first tip of writing for your customer before writing for search engines.
- Don’t over do it. “Keyword stuffing” is when you keep using the same words or phrases over and over.
- Don’t hide your keywords.