Maybe we are self-conscious. Maybe we don’t want to ask. Possibly we just flat out forget.
Asking your clients for a testimonial is a great addition to your marketing materials. It helps with credibility and gives potential clients peace of mind. First, you must do good work, provide great customer service so that they have something to talk about. Here are some tips on how to ask your clients for a testimonial:
- Prepare them in advance by letting them know that you will ask at the end of your work.
- Be gracious and humble but don’t be shy.
- Tell them how you will use the testimonial.
- Thank them multiple times.
Here is an example:
“When you have a minute and if you wouldn’t mind, I would appreciate if you could write me a testimonial for use on my website and in my marketing.”
Some uses for testimonials are:
- On your website
- In your newsletters
- In printed brochures
You can also remind your customers that they can review your services on any one or multiple websites like Google Places, Yelp, Citysearch, Yahoo Local, Bing Local and hundreds more. If you have not claimed and updated your Google listing see my blog post here.
The best testimonial comes in the form of a referral though!