Of course you want to sell stuff but there are other goals to be considered as well when you are developing your marketing campaign.
Here are some ideas for your goals:
- Increase customer loyalty
- Increase dollar value of each sale
- Increase market share
- Develop brand awareness
- Encourage referrals
When developing your marketing mix, make sure to consider your goals individually and how you will measure the success of your campaign. Include a coupon code, have people sign up for your newsletter, use a specific landing page on your website or just plain ask your customer and track it!
But don’t get carried away – you don’t want to have 8 goals for one campaign!